7. TYPOGRAPHIC IDENTITY
"Beats Movie" is an interactive music video. It is a collaborative piece between Jihae Choe and Hyojeong Choi. The artists decide to make audience to get opportunities to be part of a music vedio with cursor movement, keyboard typing, and hand distance sensor. Base of the music beats from "Block Rockin' Beats" by Chemical Brothers, audience can use those three method to determine the speed of the visual elements and thier orientation."Block Rockin' Beats" is one of Chemical Brother's 1900s music vedios and it is heavily based on a film like quality. This film like quality is radically different with their current trend of neon graphic shapes. Choe and Choi decides to re-interpret Chemical Brother's older song into their current style of graphic element with "Beats Movie."
detail of "Beats Movie" / 2017
detail of "Beats Movie" / 2017
detail of "Beats Movie" / 2017
Through globalization, the English language’s general rules are often challenged by non-native speakers. As a non-native speaker. I explore my personal identity through the kinetic typography sculpture “English.” Even as I have spent half of my life in North America, I may use broken English especially when I am nervous. In my piece, the word “English” is sliced into 26 segments and moved up and down in an unsynchronized fashion by hidden motors. As with my own broken, yet intelligible, use of the English language, the sculpture’s word is unmistakably broken into pieces, while remaining legible.
schematic drawing (each unit) / 2018
PCB board (single unit) / 2018